31/01 de 2012
(Portugues) What is Sapucar?
Em #acontece
Sorry, this entry is only available in Portugues.
Tag: ambev
26/01 de 2012
(Portugues) Camarote Brahma presta homenagem à Sapucaí
Em #acontece, Brahma, Tailor Made Events
Sorry, this entry is only available in Portugues.
Em #acontece
Sorry, this entry is only available in Portugues.
12/09 de 2011
Budweiser in Brazil
Em Budweiser, Cases, Launch
Brief: Undertake a strategy to press events, sales and trading partners, announced the launch of Budweiser in Brazil. This year, BUD will be introduced in the Brazilian market as part of the portfolio of premium brands of AmBev, present in 80 countries. Criteria: Building upon the ... [...]
14/06 de 2011
Beach Skol Music
Em Ambev, Cases, Promotion, Skol
Brief: The highest consumption of beer occurs during summer and for that reason Skol have been getting closer to the surf and beach universe. Insight: Beach and summer are meant to be enjoyed with friends, not alone, therefore the reward should be collective, not individual. Strategy: Creating ... [...]
20/05 de 2010
The Flavour of Carnival
Em Ambev, Brahma, Cases, Promotion
Brief: Brazilian carnival is the largest popular party in the world and Brahma, being one of the leading beers in the market, actively participates in the event, with properties in several locations. How could it use them so as to be different from the competition? Insight: ... [...]
20/05 de 2010
A Team of Warriors
Em Ambev, Brahma, Cases, Promotion
Brief: Brahma is the second beer in the national ranking and it takes over the country’s football platform. How to emphasize the association between the brand and the concept of “warriors” and Brazil’s football team, as well as the fact that it is the first ... [...]
20/05 de 2009
Skol Friends’ Day
Em Ambev, Cases, POS, Skol
Brief: Skol, “cerveja que desce redondo” (“the beer that rolls down”, meaning it goes down well and easily), is basically consumed among friends. The 20th of July is the International Friendship Day, a well-known date in some countries, but not widespread in Brazil. How could ... [...]
20/05 de 1990
Brahma’s VIP area
Em Ambev, Brahma, Cases, Tailor Made Events
Brief: In the 90’s, Brahma used to be the most popular beer in Brazil, and it had a challenge: to also become popular among celebrities and trendsetters. Insight: Carnival is when all Brazilians get together, a favourable moment to place Brahma’s beer in the Brazilian elite’s ... [...]
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