06/12 de 2011
(Portugues) EIBTM – Barcelona 2011
Em #papodebanco
Sorry, this entry is only available in Portugues.
Tag: world cup
28/11 de 2011
(Portugues) BE marca presença no Soccerex
Em #acontece
Sorry, this entry is only available in Portugues.
01/08 de 2011
Sony Preliminary Draw
Em Activations, Cases, Sony
Brief: Develop scenic design for the participation of Sony`s Preliminary Draw, the first official FIFA event in Brazil related to the 2014 World Cup. The space for the activation of the Sony event is located in the Commercial Display Area. Challenge: Display all categories of products and ... [...]
30/07 de 2011
(Portugues) Jogo Solidário da Sony
Em #acontece
Sorry, this entry is only available in Portugues.
28/07 de 2011
(Portugues) Copa de 2014 já começou
Em #acontece
Sorry, this entry is only available in Portugues.
23/05 de 2011
Winner Guess
Em Cases, Philips, Promotion
Brief: Philips needed to take advantage of the World Cup not being directly linked to sports. Insight: The Brazilian involvement with football is huge, and everybody feels they are football “experts”. Therefore we decided to explore this feeling for a promotion. Strategy: The promotional mechanics depended exclusively ... [...]
20/05 de 2011
Cool People’s Street
Em Ambev, Antarctica, Activations, Cases
Brief: One of the leading beers in the national market and the favourite brand in Rio de Janeiro. Ambev wanted to take advantage of 2010’s Football World Cup to get even closer to its public trade wise. Insight: Beer is fairly popular among classes B, C ... [...]
20/05 de 2010
A Team of Warriors
Em Ambev, Brahma, Cases, Promotion
Brief: Brahma is the second beer in the national ranking and it takes over the country’s football platform. How to emphasize the association between the brand and the concept of “warriors” and Brazil’s football team, as well as the fact that it is the first ... [...]
20/05 de 2006
The World Cup is Ours
Em Cases, Incentive, Nestlé
Brief: One of the main food companies in the world, Nestlé, aimed to foster Nescafé, Nescau, and Nesquick sales as well as to cement the relationship with the sales team. Insight: An incentive campaign that brings the team and the brand closer should be something unreachable ... [...]
Planning
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Operations
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Artistic
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Creation
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Production
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Projects
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