03/01 de 2012
(Portugues) BIC dará viagem à Disney
Em News
Sorry, this entry is only available in Portugues.
Tag: promotion
06/12 de 2011
(Portugues) EIBTM – Barcelona 2011
Em #papodebanco
Sorry, this entry is only available in Portugues.
02/08 de 2011
(Portugues) Armadilha ou Estratégia
Em #papodebanco
Sorry, this entry is only available in Portugues.
28/06 de 2011
(Portugues) Promocionalizesse
Em #papodebanco
Sorry, this entry is only available in Portugues.
14/06 de 2011
Beach Skol Music
Em Ambev, Cases, Promotion, Skol
Brief: The highest consumption of beer occurs during summer and for that reason Skol have been getting closer to the surf and beach universe. Insight: Beach and summer are meant to be enjoyed with friends, not alone, therefore the reward should be collective, not individual. Strategy: Creating ... [...]
23/05 de 2011
Winner Guess
Em Cases, Philips, Promotion
Brief: Philips needed to take advantage of the World Cup not being directly linked to sports. Insight: The Brazilian involvement with football is huge, and everybody feels they are football “experts”. Therefore we decided to explore this feeling for a promotion. Strategy: The promotional mechanics depended exclusively ... [...]
20/05 de 2010
The Flavour of Carnival
Em Ambev, Brahma, Cases, Promotion
Brief: Brazilian carnival is the largest popular party in the world and Brahma, being one of the leading beers in the market, actively participates in the event, with properties in several locations. How could it use them so as to be different from the competition? Insight: ... [...]
20/05 de 2010
A Team of Warriors
Em Ambev, Brahma, Cases, Promotion
Brief: Brahma is the second beer in the national ranking and it takes over the country’s football platform. How to emphasize the association between the brand and the concept of “warriors” and Brazil’s football team, as well as the fact that it is the first ... [...]
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